As such, complimentary fonts are an ideal logo source type since they can be used commercially for free, making them easily accessible to anyone with a strict budget.Ĭreative logo ideas you can find here. In theory, the typeface you decide on will be special for the client’s brand, but it must be properly licensed. When selecting a font, consider the client’s personality, the functional uses the logo will be used for, and the design’s timelessness. You require something that is easy on the eyes, that can have a unique personality, and be relevant in various scenarios. The font you use is a key aspect when designing an identity. When it comes to branding, a logotype’s font is of paramount importance.
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